Andrew Jacob, Director, Giraffe Concepts Ltd
A new concept design was created to take the Giraffe brand – already well established in nine medium sized high street locations across London – up to a larger unit size and for roll out across the UK.
The first unit in the new concept was in the Thames riverside retail development of the Royal Festival Hall. Giraffe took a 5,000 sq ft new restaurant shell in the extended river walkway level. Trading results outstripped all budget projections and the roll out rapidly proceeded to new sites across London and out to Oxford, Cambridge and Exeter amongst others.
By 2012 JWA had completed and handed over a total of seventeen new sites for Giraffe, and had refurbished twelve of the older sites to bring them into line with the new concept.